Friday, July 31, 2009

HGTV's Design Star - Do you watch?


Shh...don't tell but my guilty pleasure is watching HGTV's Design Star. Like its sister show Next Food Network Star, the show casts off people until the one left gets their own TV show.
Here is the link to the show: Design Star
The judges this year are great: Genevieve Gorder Candice Olson and Vern Yip .
Do you watch? What do you think of the contestants or the projects they are asked to do? This year the budgets seem to be more generous but it is the time frames that are so unrealistic.
Your thoughts?



Thursday, July 30, 2009

Super busy this summer. why?

In the interior decorating and home staging business, summers can be slower than other times of the year. In this area (Buffalo, NY) folks are finally able to be outside and enjoy the gardens, BBQs, and picnics. The spring is very busy and summer slows down. Not this year!

I am having one of my busiest summers ever. My theory is that the unusually cold and rainy weather has people inside more. They are stuck inside on a rainy day and say to themselves - "I really don't like this room".

With my services of do-it-yourself decorating and staging, homeowners stuck inside can actually afford to make those room transformations by doing some of the work themselves. But more importantly have a plan so they don't make mistakes and save money.

What are you waiting for? Love your home again.

Julie

Wednesday, July 29, 2009

The power of staging, again

Last week I was called in to consult on a very nice home in desirable area. It had been for sale by owner for a month or so then the real estate agent came on board.

He realized right away that even though it was nicely decorated, he knew with a few changes it could be great.

I came in and made several simple suggestions: Move furniture for better traffic flow, removed small area scatter rugs to make the room less choppy, and we even talked about painting over a small mural in the kitchen.

I met the homeowners on a Thursday night. They did much of the work themselves including painting over their beloved mural. On that Saturday's open house, the house SOLD!

Prepping a house for sale is decluttering but it is also depersonalization (the mural) and making the house appear as large as possible (traffic flow). The hardest part of this for homeowners is depersonalization because there is not objectivity - the exact reason to bring in a professional home stager.

The homeowners and real estate agent are thrilled! and so am I.

Julie

How about you, do you need so professional objectivity to get your house sold? call me (716- 912-1581)

Saturday, July 18, 2009

the demograhics of doilies


I have been very busy these last couple weeks. Who said there is a recession. The housing market is hot.
The last three houses I have done a home staging consultation for have had one thing in common: doilies.
In my most professional manner I kindly explain that the house they are selling is aimed at a certain demographic - young upper mobile professionals.
The doily is not a decor object that normally appeals to that age group.
What I really want to say is doilies reminds that generation of their grandma and they do not want to buy a "little old lady house" - there I have said it.
If you are putting your house on the market - do a doily check. Please remove them from all horizontal surfaces including your end tables, toilet tanks and plant stands.
It is easy to do and costs no money - no excuses. And yes, that means you.