Tuesday, March 11, 2008

HGTV: Real estate shows are popular

Do you know one of the reasons why you NEED to stage your house when it is on the market? Because HGTV shows about real estate are very popular.

Potential buyers have been watching TV. They are expecting houses to look great. They are expecting that you have put some time and money into preparing your house to sell. Disappointed buyers don't buy houses.

One recent article states:

HGTV had its highest prime-time ratings ever in January. Nine of its top 10 series deal with the housing market, including " House Hunters," "My First Place," "Hidden Potential," "Buy Me" and "Design to Sell." The network did a special Feb. 29 theme day of "taking the big leap," or investing in that first house.

"What's driving interest right now is that people are worried about it -- `what's the value of my home? How can I increase interest in my home?'" said Jim Samples, HGTV president. "And then there's the `life goes on' factor. People are still changing jobs, families are still getting bigger. If anything, they tend to nest in this environment."

If you would like to read more of this article: Real estate cold; real estate TV hot.

The Home Stylist can help you prepare and stage your home. I can help buyers be delighted not disappointed.

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